Mars is set to revive a beloved 1980s chocolate bar, delighting fans with the return of the classic treat. The nutty chocolate that became Snickers in the UK after a 1990 rebranding to align with its US name, is now back on shelves as Marathon.
Available from today, this fan-favourite will only be up for grabs until December, exclusively at Morrisons. The Marathon bar has made occasional comebacks, including one in 2019 where over 4 million bars were snapped up within 12 weeks by eager customers.
The renowned Snickers was birthed in 1930, named in honour of the Mars family’s favourite horse, and first introduced to British confectionery lovers as Marathon in 1967. Steve Waters, senior brand manager, shared his enthusiasm about the nostalgic release: “We’re excited to bring back the Marathon bar branding for a limited period.”
He added, “It’s a great way to celebrate over 90 years of Mars making chocolate in the UK. We hope fans of Snickers, who remember when it was called Marathon, will enjoy picking it up in store!
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