Look Again to make our roads even safer

Staffordshire Police say “Look Again” is our simple message, as we launch our road safety campaign for 2024.

Starting today (Monday 18 March) and running until the end of the month, our campaign is reminding all motorists of their ability and responsibility to make our roads safer by taking simple actions.

These actions could save your life and that of other road users.

Your attention to the road could be distracted by a number of factors, including your phone, the radio, adjusting the temperature, passengers, other road users, something happening on the other side of the road or even your own thoughts.

You might not even realise that you’ve lost your focus, but it only takes a split second for the situation on the road around you to change. Just one quick glance away could mean that you miss something vital, such as a change in speed limit, a vehicle suddenly braking in front of you or a hazard in the road.

Throughout the campaign, we will be sharing some hints, tips and advice on how to stay focused and safe on the road. You can read more here: https://www.staffordshire.police.uk/police-forces/staffordshire-police/areas/staffordshire-police/campaigns/campaigns/look-again/